Delivering AI isn’t about pushing licenses—it’s about guiding clients to outcomes. This article unpacks a repeatable, four-step framework that MSPs can deploy to structure AI conversations and drive measurable business impact.

The Pitfalls of Tool-Centric Selling

Many vendors sell AI tools as turnkey solutions, only for clients to scramble with integration, governance, and adoption challenges.

Without a roadmap, AI projects become a patchwork of pilots that drift off strategy and balloon in cost.

The result? Frustrated customers, wasted budgets, and missed opportunities to prove real value.

Introducing the WaiFinder Adoption Framework

WaiFinder Adoption is a structured, four-stage approach designed to align AI use cases to business objectives and deliver repeatable success.

Step	Purpose
Assess	Evaluate current state, data maturity, and pain points
Improve	Close critical gaps in data quality, process, and skills
Identify	Prioritise AI use cases by impact & feasibility
Adopt	Launch MVPs, measure outcomes, iterate at scale

By following these phases, MSPs guide customers through a personalised AI journey—rather than dumping a suite of tools and hoping for the best.

This mirrors best practices outlined in Microsoft’s Cloud Adoption Framework, which emphasises aligning AI initiatives with business goals and operational readiness.¹

Step 1: Assess

• Engage stakeholders to document key business KPIs and challenges.
• Map existing technology and data assets against desired outcomes.
• Score readiness on people, process, and platform dimensions.

This initial diagnostic uncovers where to focus efforts and ensures every AI initiative ties back to a real business metric.

Step 2: Improve

• Address data gaps through cleansing, enrichment, and integration.
• Streamline processes to automate manual steps and remove bottlenecks.
• Upskill teams with targeted training and hands-on workshops.

Improving foundational elements reduces project friction and sets the stage for scalable AI deployments.

Step 3: Identify

• Brainstorm AI use cases with cross-functional teams.
• Evaluate each idea using the BXT prioritisation model (Business impact vs Executional fit).
• Create a ranked roadmap of high-value, high-feasibility use cases.

This step ensures clients invest time and budget where they’ll see early wins and build internal momentum.

Step 4: Adopt

• Build minimum viable products (MVPs) for top-ranked use cases.
• Monitor KPIs in real time and gather user feedback.
• Refine models, processes, and change-management plans before scaling.

Adoption is an iterative cycle—each pilot proves value, fuels further investment, and deepens trust in AI.

Blueprint for MSP AI Engagement

1. Kick off with an executive alignment workshop to frame AI as a performance lever, not a tech toy.
2. Deliver a concise “AI Readiness Report” summarising Assess findings and recommending quick-win improvements.
3. Run a prioritisation sprint to co-create the BXT roadmap with client champions.
4. Pilot two to three MVPs simultaneously, then scale the highest-impact solutions.
5. Establish a governance cadence to review metrics, capture learnings, and expand the AI portfolio.

This blueprint turns ad-hoc pilots into a systematic program that drives outcomes, accelerates ROI, and cements your role as a strategic partner.

Why This Matters

MSPs that guide clients through structured AI adoption deliver more than technology—they deliver outcomes.

✅ Higher success rates
✅ Faster time to value
✅ Reduced risk and cost

As Pax8’s Guided Growth curriculum highlights, MSPs who lead with strategy and enablement—not just tools—are best positioned to drive transformation.²

Conclusion

MSPs that adopt a structured, KPI-driven framework stand out from the crowd. By aligning AI use cases to business objectives—rather than selling tool licenses—you deliver repeatable, measurable success. WaiFinder Adoption provides the playbook; you bring the expertise to guide customers through their unique AI journeys.

Ready to transform how you engage clients with AI? Let’s build the blueprint together. Contact Us today.